The atmosphere created inside a retail space is no longer a minor detail. Design and music now play an important role in reinforcing a shop’s atmosphere and shaping visitor behaviour. The ambience created should give the customer a positive shopping experience. Add to this the advantage of putting advertising campaigns “on air”, and the opportunity to communicate directly with the customer at the point of sale is created.
It has been scientifically proven that music in the workplace and in clinics actively contributes to staff productivity and reduces stress levels in waiting rooms. On a motivational level, music also helps create a better working atmosphere and helps people relax in the consulting room.
Whether practised or simply listened to, the therapeutic effects of music are evident in mind and body, whether your business is a spa or a gym. Creating the right atmosphere has never been a minor detail for businesses in these sectors, regardless of the number or type of venues you operate, whether to relax the mind through a massage or to raise the pace of a workout.
In hospitality, image and service are essential factors for success. If you want to create special atmospheres across different areas, music becomes an essential component. Regardless of the style or design of your venue, you can choose, among other options, classics for the reception area, contemporary jazz or chill-out for the restaurant or bar, or a pop radio channel streamed directly from the television.
If you run an entertainment venue and music is an essential part of your business, we know that the cost-benefit ratio between it and revenue from consumption is directly proportional. Results show that good background music in a bar or nightclub improves the atmosphere and customers’ wellbeing, encouraging them to stay longer and spend more.
